Creative strategy
Angles, hooks, and scripts with a clear purpose.
UGC, ads & performance creative
Good thinking.
Better creative.
I develop concepts and produce UGC and ads built for paid social.
Brands I’ve worked with
- ClearStreet
Selected creative
UGC / Ads / SocialVideo unavailable. Open video ↗
Video unavailable. Open video ↗
Video unavailable. Open video ↗
Video unavailable. Open video ↗
Video unavailable. Open video ↗
Video unavailable. Open video ↗
My role in the work
ThreadBeast
Art direction, creative strategy, campaign concepts, and performance creative briefs across my work with the brand.
Apotheca
Creative strategy, campaign concepts, content development, and video production direction.
Uscreen · Latest two ads
Filming, editing, and revisions for the “Ready for January” and “Migration” ads.
ThreadBeast / Meta campaigns
Creative → Impact.
Concept + variations · Meta campaigns
23M+Impressions
1,200+Attributed purchases
An opinion-led concept, developed into multiple variations for paid social.
Strategy & measurement
The challengeFashion advertising was starting to look alike. The work needed to feel native to the feed and earn attention.
My contributionCreative strategy, concept development, and performance creative briefs.
The approachLead with a relatable opinion, introduce the product naturally, then develop variations with different hooks.
Totals cover the concept and its variations, not one video in the gallery. These results are part of the broader engagement, not additional to it.
Cumulative results · Meta campaigns
40M+Impressions
2,700+Attributed conversions
$1.5M+Attributed 3-month customer lifetime value
Ten months of creative strategy, campaign development, and production for ThreadBeast.
My role & how to read the results
My contributionCreative strategy, campaign concepts, performance briefs, art direction, content production, and creator partnerships.
Measurement scopeCumulative results across Meta campaigns over ten months. The concept view is included within this broader work.
Customer valueThe $1.5M+ figure represents attributed three-month customer lifetime value. It is not a claim of immediate sales revenue or profit.
Cumulative results across Meta campaigns over ten months, as reported in my published case study.
From concept to final cut.
How I can helpCreator direction
The right talent, with a clear creative brief.
Production & editing
Finished ads and fresh variations to test.
A little background
Film taught me the craft.
Brands gave it a purpose.
Five years in film production led me to brand creative at ThreadBeast. Today, I bring that craft and commercial experience to UGC and ads. I work with brands on individual projects and ongoing creative.
Have a brief, a goal, or a creative gap?