@font-face{font-family:Inter;src:url('/assets/fonts/inter-400.ttf');font-weight:400;font-display:swap}@font-face{font-family:Inter;src:url('/assets/fonts/inter-500.ttf');font-weight:500;font-display:swap}@font-face{font-family:Inter;src:url('/assets/fonts/inter-600.ttf');font-weight:600;font-display:swap}@font-face{font-family:Editorial;src:url('/assets/fonts/instrument-serif-italic.ttf');font-style:italic;font-display:swap}
:root{--paper:#f2f0e9;--ink:#26362b;--muted:#667063;--line:#26362b30;--accent:#b94d2d;--gutter:clamp(24px,5vw,80px)}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--paper);color:var(--ink);font:14px Inter,Arial,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}a,button,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,summary:focus-visible{outline:2px solid var(--accent);outline-offset:5px}h1,h2,h3,p{margin:0}h1,h2,h3{font-weight:500}em{font-family:Editorial,Georgia,serif;font-weight:400}p{line-height:1.7}::selection{background:#d9dfbb}.wrap{max-width:1440px;margin-inline:auto;padding-inline:var(--gutter)}.eyebrow{font-size:10px;letter-spacing:1.3px;text-transform:uppercase;color:var(--muted);line-height:1.6}.header{height:96px;display:flex;justify-content:space-between;align-items:center;position:relative}.header:after{content:'';position:absolute;bottom:0;left:var(--gutter);right:var(--gutter);height:1px;background:var(--line)}.wordmark{font-size:20px;letter-spacing:-.8px;font-weight:600;display:flex;gap:9px;align-items:center}.wordmark>span{font-size:27px;color:var(--accent);font-weight:400}.header nav{display:flex;gap:30px;font-size:12px}.header nav a{padding:14px 0}.header nav a:hover{color:var(--accent)}.hero{padding-top:48px;padding-bottom:64px}h1{font-size:clamp(64px,8.7vw,126px);letter-spacing:-.07em;line-height:1.01;margin:26px 0 32px}h1 em{color:var(--accent);letter-spacing:-.035em}.hero-bottom{display:flex;align-items:end;justify-content:space-between;gap:30px}.hero-bottom p{font-size:17px;line-height:1.6;max-width:480px}.text-link{display:inline-flex;align-items:center;justify-content:space-between;gap:36px;border-bottom:1px solid var(--ink);padding:10px 0;font-size:12px;white-space:nowrap}.text-link>span[aria-hidden]{font-size:20px;transition:transform .2s}.text-link:hover>span[aria-hidden]{transform:translate(2px,-2px)}.work{padding-bottom:80px}.section-heading{border-top:1px solid var(--line);padding:30px 0;display:flex;align-items:center;justify-content:space-between}.section-heading h2{font-size:21px;letter-spacing:-.6px}.video-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.video-card{margin:0;min-width:0;background:#e3dfd5;position:relative}.video-card video{display:block;width:100%;aspect-ratio:9/16;object-fit:contain;background:#17231c}.video-error{padding:14px;font-size:12px}.video-error a{text-decoration:underline}.about{display:grid;grid-template-columns:.8fr 1.2fr;gap:9%;padding-block:65px 90px;align-items:center;border-top:1px solid var(--line)}.about-photo{background:#e5e2da;padding:18px}.about-photo img{width:100%;height:auto;display:block}.about-copy h2{font-size:clamp(32px,3.5vw,51px);letter-spacing:-.05em;line-height:1.1;margin:22px 0 25px}.about-copy h2 em{letter-spacing:-.025em}.about-copy>p:not(.eyebrow){font-size:13px;color:var(--muted);max-width:510px;margin-bottom:15px}.capabilities{display:flex;flex-wrap:wrap;gap:9px 20px;border-top:1px solid var(--line);padding-top:20px;margin-top:24px;font-size:10px;color:var(--muted)}.about-copy .text-link{margin-top:20px}.contact{background:#253c2d;color:var(--paper)}.contact-inner{display:flex;align-items:center;justify-content:space-between;gap:35px;padding-block:55px}.contact .eyebrow{color:#bac5af}.contact h2{font-size:clamp(36px,4.6vw,66px);letter-spacing:-.05em;margin-top:16px}.contact h2 em{color:#d6e0b6;letter-spacing:-.025em}.contact-button{display:flex;gap:40px;justify-content:space-between;align-items:center;padding:18px 22px;background:#d6e0b6;color:#253c2d;font-size:12px;white-space:nowrap}.contact-button:hover{background:#edf2db}.contact-button span{font-size:21px}footer{padding-block:28px;display:flex;justify-content:space-between;gap:25px;align-items:center;font-size:11px}footer>div{display:flex;gap:25px}.footer-location{color:var(--muted);margin-left:12px;font-size:10px}.skip{position:absolute;top:-100px;left:20px;background:var(--ink);color:white;padding:12px;z-index:10}.skip:focus{top:10px}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(max-width:1000px){.projects{gap:20px}.media-stage{padding:12px}.project-heading h3{font-size:20px}.project-description{font-size:11px}.about{gap:6%}.contact-button{gap:24px}.hero-bottom p{font-size:15px}}
@media(max-width:650px){.header{height:80px}.wordmark{font-size:18px}.header nav{gap:18px;font-size:11px}.header nav a:nth-child(2){display:none}.hero{padding-top:34px;padding-bottom:40px}.hero>.eyebrow{font-size:8px;letter-spacing:1px}h1{font-size:clamp(39px,13vw,80px);margin:24px 0;line-height:1.03}.hero-bottom{display:block}.hero-bottom p{font-size:15px;max-width:340px}.desktop-break{display:none}.hero-bottom .text-link{margin-top:19px}.section-heading{padding:24px 0}.section-heading h2{font-size:20px}.projects{grid-template-columns:1fr;gap:38px}.media-stage{height:auto;min-height:230px;padding:20px}.media-stage img{height:auto;width:100%;max-height:470px;object-fit:contain}.project-heading{margin-top:18px}.project-heading h3{font-size:23px}.project-description{font-size:12px;min-height:0}.project-actions{margin-top:12px}.watch-button,summary{font-size:12px;min-height:46px}.notes>p{font-size:13px}.film video{max-height:65dvh}.work{padding-bottom:45px}.about{grid-template-columns:1fr;padding-block:40px 45px;gap:28px}.about-photo{max-width:390px;padding:15px}.about-copy h2{font-size:37px;margin:18px 0 20px}.about-copy>p:not(.eyebrow){font-size:13px}.capabilities{gap:10px 17px}.contact-inner{display:block;padding-block:36px}.contact h2{font-size:43px;line-height:1.1}.contact-button{margin-top:25px;width:100%;max-width:340px}.footer-location{display:none}footer{padding-block:25px;font-size:10px}footer>div{gap:18px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

@media(max-width:1000px){.video-grid{gap:16px}}@media(max-width:650px){.video-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.section-heading .eyebrow{font-size:8px;letter-spacing:.8px}}@media(max-width:350px){.video-grid{grid-template-columns:1fr}}
/* A clear introduction and quiet brand proof for first-time visitors. */
.hero-actions{display:flex;align-items:center;gap:24px}.primary-link{display:inline-flex;gap:38px;align-items:center;padding:17px 22px;background:var(--ink);color:var(--paper);font-size:12px}.primary-link:hover{background:#3d5142}.quiet-link{font-size:12px;border-bottom:1px solid var(--line);padding:10px 0}.brands{padding-bottom:36px}.brands>h2{padding-top:24px;border-top:1px solid var(--line)}.brand-row{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);align-items:center;gap:32px;padding:28px 0 0;margin:0}.brand-row li{display:flex;justify-content:center;align-items:center;min-height:52px}.brand-logo{display:block;background:var(--ink);width:150px;height:42px;mask:var(--logo) center/contain no-repeat;-webkit-mask:var(--logo) center/contain no-repeat}.uscreen{--logo:url('/assets/brands/uscreen.svg');width:133px}.threadbeast{--logo:url('/assets/brands/threadbeast.svg');width:184px}.apotheca{--logo:url('/assets/brands/apotheca.svg');width:123px}.clearstreet-brand{font-size:26px;font-weight:600;letter-spacing:-1.2px}.approach{padding-bottom:66px}.approach-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}.approach-grid article{border-left:1px solid var(--line);padding-left:24px}.step{font-family:Editorial,Georgia,serif;font-style:italic;color:var(--accent);font-size:25px}.approach h3{font-size:21px;letter-spacing:-.5px;margin:15px 0 10px}.approach p{font-size:13px;color:var(--muted);max-width:290px}.contact-action p{font-size:13px;color:#d2d9ce;margin-bottom:20px}.contact-action .contact-button{max-width:330px}.email-address{display:inline-block;margin-top:14px;font-size:11px;color:#d2d9ce}.contact-inner{padding-block:62px}.contact h2{line-height:1.08}
@media(max-width:650px){.hero-actions{margin-top:24px;gap:23px}.primary-link{padding:16px 20px}.brands{padding-bottom:24px}.brand-row{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px 24px;padding-top:20px}.brand-logo{max-width:100%}.threadbeast{width:150px}.clearstreet-brand{font-size:24px}.approach{padding-bottom:40px}.approach .section-heading{display:block}.approach .section-heading .eyebrow{display:block;margin-top:8px}.approach-grid{grid-template-columns:1fr;gap:22px}.approach-grid article{position:relative;padding-left:45px;border:0}.step{position:absolute;left:0;top:0}.approach h3{margin:0 0 6px;font-size:20px}.approach p{max-width:100%;font-size:13px}.contact-action{margin-top:26px}.contact-action .contact-button{margin-top:0}.contact-inner{padding-block:40px}.contact-action p{font-size:13px}}
.role-notes{margin-top:24px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.role-notes summary{padding:18px 0;cursor:pointer;list-style:none;display:flex;justify-content:space-between;font-size:12px}.role-notes summary::-webkit-details-marker{display:none}.role-notes summary>span{font-size:18px}.role-notes[open] summary>span{transform:rotate(45deg)}.role-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;padding:5px 0 24px}.role-grid h3{font-size:13px;margin-bottom:8px}.role-grid p{font-size:12px;color:var(--muted)}.case-study{padding-bottom:65px}.case-layout{display:grid;grid-template-columns:1fr 1fr;gap:9%;background:#e7e9df;padding:48px}.case-copy h2{font-size:clamp(36px,4vw,56px);letter-spacing:-.05em;line-height:1.05;margin:20px 0}.case-copy>p:not(.eyebrow){font-size:13px;color:var(--muted)}.case-copy .case-role{margin-top:20px}.case-role strong{display:block;color:var(--ink);font-weight:600;margin-bottom:4px}.case-copy .text-link{margin-top:17px}.metric{display:flex;align-items:baseline;gap:16px;border-bottom:1px solid var(--line);padding:20px 0}.metric strong{font-weight:500;font-size:clamp(34px,4vw,54px);letter-spacing:-.06em}.metric span{font-size:12px}.case-context{font-size:12px;margin-top:22px}.case-source{font-size:10px;color:var(--muted);margin-top:14px}
@media(max-width:650px){.role-grid{grid-template-columns:1fr;gap:20px}.case-layout{grid-template-columns:1fr;gap:30px;padding:25px 22px}.case-study{padding-bottom:40px}.case-copy h2{font-size:40px}.metric strong{font-size:42px}.metric{padding:16px 0}.case-source{font-size:11px}}
.impact-shell{background:#e7e9df;padding:44px 48px}.impact-heading{display:flex;justify-content:space-between;align-items:center;gap:24px;margin-bottom:32px}.impact-heading h2{font-size:clamp(34px,4vw,54px);letter-spacing:-.055em;margin-top:12px}.impact-switch{display:flex;border:1px solid #26362b35;padding:4px;gap:4px}.impact-switch button{border:0;background:transparent;color:var(--ink);padding:12px 16px;font-size:12px;white-space:nowrap;transition:background .18s,color .18s}.impact-switch button[aria-pressed=true]{background:var(--ink);color:var(--paper)}.impact-kicker{font-size:10px;letter-spacing:1px;color:var(--muted)}.impact-metrics{display:grid;grid-template-columns:repeat(2,1fr);gap:28px;margin:20px 0 28px}.impact-metrics>div{border-top:1px solid var(--line);padding-top:22px}.impact-metrics strong{display:block;font-size:clamp(42px,6.5vw,84px);font-weight:500;letter-spacing:-.065em;line-height:1.1;font-variant-numeric:tabular-nums}.impact-metrics span{display:block;font-size:12px;margin-top:8px;line-height:1.5;max-width:230px}.overall-metrics{grid-template-columns:repeat(3,minmax(0,1fr))}.overall-metrics strong{font-size:clamp(36px,4.8vw,66px)}.impact-story{display:grid;grid-template-columns:1fr 1.3fr;gap:32px;border-top:1px solid var(--line);padding-top:24px}.impact-story h3{font-size:22px;letter-spacing:-.5px;max-width:320px}.impact-story p{font-size:13px;color:var(--muted)}.impact-detail{margin-top:24px;border-block:1px solid var(--line)}.impact-detail summary{display:flex;justify-content:space-between;align-items:center;padding:17px 0;cursor:pointer;list-style:none;font-size:12px}.impact-detail summary::-webkit-details-marker{display:none}.impact-detail[open] summary>span{transform:rotate(45deg)}.impact-detail-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;padding:4px 0 22px}.impact-detail-grid p{font-size:12px;color:var(--muted)}.impact-detail-grid b{display:block;color:var(--ink);font-weight:500;margin-bottom:7px}.impact-footer{display:flex;justify-content:space-between;align-items:center;gap:20px;margin-top:24px}.impact-footer>span{font-size:10px;color:var(--muted)}.impact-panel:not([hidden]){animation:impact-in .22s ease-out}.impact-panel[hidden]{display:none}@keyframes impact-in{from{opacity:.4;transform:translateY(5px)}to{opacity:1;transform:none}}
@media(max-width:650px){.impact-shell{padding:27px 22px}.impact-heading{display:block;margin-bottom:25px}.impact-heading h2{font-size:38px}.impact-switch{margin-top:22px;width:100%}.impact-switch button{flex:1;padding:12px 8px;font-size:11px}.impact-metrics{gap:20px}.impact-metrics strong{font-size:43px}.impact-metrics span{font-size:11px}.overall-metrics{grid-template-columns:1fr 1fr}.overall-metrics>div:last-child{grid-column:1/-1}.impact-story{grid-template-columns:1fr;gap:12px}.impact-story h3{font-size:22px}.impact-detail-grid{grid-template-columns:1fr;gap:18px}.impact-footer{display:block}.impact-footer .text-link{margin-top:12px}.impact-kicker{font-size:9px}.impact-shell .case-source{font-size:10px}}
@media(prefers-reduced-motion:reduce){.impact-panel:not([hidden]){animation:none}}

/* A quieter reading rhythm, with the work and results carrying the page. */
.impact-story{display:block;border:0;padding:0;max-width:620px}.impact-story p{font-size:14px;line-height:1.6}.impact-detail{margin-top:22px}.impact-detail .case-source{padding-bottom:20px;margin-top:0;max-width:740px}.impact-footer{justify-content:flex-end;margin-top:16px}.impact-metrics{margin-bottom:24px}.impact-heading{margin-bottom:26px}.approach-grid{gap:28px}.approach h3{font-size:20px}.about-copy>p:not(.eyebrow){font-size:15px;line-height:1.8;max-width:440px}.about-photo{padding:0;max-width:390px}.about{padding-block:52px 64px}.hero-bottom p{max-width:410px}.work{padding-bottom:56px}
@media(max-width:650px){.impact-shell{padding:26px 20px}.impact-metrics strong{font-size:clamp(32px,10.5vw,43px)}.impact-story p{font-size:13px}.impact-footer{display:flex;justify-content:flex-start}.impact-footer .text-link{margin-top:0}.approach-grid{gap:20px}.approach h3{font-size:19px}.about-copy>p:not(.eyebrow){font-size:14px}.about{padding-block:36px 44px}.work{padding-bottom:38px}.hero-bottom p{max-width:330px}}

.wordmark-icon{display:block;flex:none;width:27px;height:27px;color:var(--accent)}